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WILLIAM
WOLFF

HERBERT

UX DESIGNER +
USER RESEARCHER
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Call Me Will

CALL ME WILL—

I'm a digital product designer with an interdisciplinary background
in UXvisual art, and game development.

 

I hold a dual-degree BFA (Media Arts & Game Design) from Northeastern,
and a certificate from 
General Assembly's rigorous UX Immersive.

 

I've worked with corporations as large as Microsoft, and with startups so small

they could fold into a closet.

 

More recently, I joined up with Turn 10 Studios — where I've spent the last two
years working to envision, design, and prototype next-gen experiences for the 
Forza Motorsport franchise.

 

Get in touch via LinkedIn or email collab@williamwolff.design.

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What's New

DEEP DIVE

FEATURED CASE STUDY

" WILL WOULD BE A GREAT ADDITION       TO ANY UX DESIGN TEAM. "

"He is meticulous, articulate, inquisitive, and has a growth mindset. Most of all he is very thoughtful about his design decisions and very self-aware of any biases he may have on a project."

NICK FINCK
Founder of UX Seattle, Craft & Rigor, and UX for Change
Former Design Leadership at Facebook, Amazon, and Deloitte Digital

Testimonials
Expertise

PROFESSIONAL EXPERTISE

Design Research

Much like arguments, the best designs are built on vivid insights. I construct my cases with hard data, gleaning from market analyses, analytics, interviews, and more. 

Info. Architecture

As a child, I always thought I'd be an architect. Turns out you just need an OCD diagnosis and a few trips to IKEA to make that a reality. The satisfaction feels existential. 

Visual Art

Graphic design will always be my forte, but a BFA in Media Arts helped to sharpen complementary skills in photography, illustration, basic animation, and video editing.

Interaction Design

Holistic domain knowledge and expertise makes it easy to predict how design decisions might ripple through a project—and how users and peers alike could be affected.

User Interface

For most users, the interface itself is the product. I leverage an artist's background, plus Sketch & Adobe CC, in building out pixel-perfect UI for next-gen digital experiences.

Game Design

I utilize game mechanics for their untapped power: to foster emotion, to create value in routine activities, to alter behaviors, and to lead us on journeys of our own creation.

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